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aware
adjective
knowing
or
realizing
that
something
exists
,
is
happening
,
or
is
true
.
•
After
reading
the
article
,
Maria
became
aware
of
the
dangers
of
too
much
sugar
.
After
reading
the
article
,
Maria
became
aware
of
the
dangers
of
too
much
sugar
.
•
I
’
m
fully
aware
that
this
plan
will
take
a
long
time
to
finish
.
I
’
m
fully
aware
that
this
plan
will
take
a
long
time
to
finish
.
From
Middle
English
aware
,
from
Old
English
gewær
“
watchful
,
wary
,
attentive
.”
adjective
keenly
noticing
what
is
happening
around
you
and
prepared
to
react
;
alert
.
•
Camping
alone
,
Liam
stayed
aware
of
every
rustling
sound
in
the
forest
.
Camping
alone
,
Liam
stayed
aware
of
every
rustling
sound
in
the
forest
.
•
The
driver
remained
aware
of
pedestrians
crossing
the
busy
street
.
The
driver
remained
aware
of
pedestrians
crossing
the
busy
street
.
Same
origin
as
Sense
1
;
over
time
the
meaning
broadened
from
simply
'having
knowledge'
to
'being
alert
and
watchful
.
'
awareness
noun
-
awareness
the
state
of
knowing
that
something
exists
or
understanding
what
is
happening
•
The
safety
campaign
increased
public
awareness
of
the
dangers
of
texting
while
driving
.
The
safety
campaign
increased
public
awareness
of
the
dangers
of
texting
while
driving
.
•
Meditation
helped
her
develop
greater
awareness
of
her
breathing
and
thoughts
.
Meditation
helped
her
develop
greater
awareness
of
her
breathing
and
thoughts
.
From
the
adjective
aware
+
-ness
,
first
recorded
in
the
mid-19th
century
.
noun
-
awareness
recognition
of
a
product
,
brand
,
or
organization
among
the
public
•
The
new
commercial
boosted
customer
awareness
of
the
company
’
s
eco-friendly
detergent
.
The
new
commercial
boosted
customer
awareness
of
the
company
’
s
eco-friendly
detergent
.
•
Sponsoring
the
football
match
greatly
increased
brand
awareness
among
young
fans
.
Sponsoring
the
football
match
greatly
increased
brand
awareness
among
young
fans
.
Derived
from
the
general
sense
of
awareness
;
applied
to
marketing
contexts
from
the
mid-20th
century
.
