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awareness
noun
-
awareness
the
state
of
knowing
that
something
exists
or
understanding
what
is
happening
•
The
safety
campaign
increased
public
awareness
of
the
dangers
of
texting
while
driving
.
The
safety
campaign
increased
public
awareness
of
the
dangers
of
texting
while
driving
.
•
Meditation
helped
her
develop
greater
awareness
of
her
breathing
and
thoughts
.
Meditation
helped
her
develop
greater
awareness
of
her
breathing
and
thoughts
.
From
the
adjective
aware
+
-ness
,
first
recorded
in
the
mid-19th
century
.
noun
-
awareness
recognition
of
a
product
,
brand
,
or
organization
among
the
public
•
The
new
commercial
boosted
customer
awareness
of
the
company
’
s
eco-friendly
detergent
.
The
new
commercial
boosted
customer
awareness
of
the
company
’
s
eco-friendly
detergent
.
•
Sponsoring
the
football
match
greatly
increased
brand
awareness
among
young
fans
.
Sponsoring
the
football
match
greatly
increased
brand
awareness
among
young
fans
.
Derived
from
the
general
sense
of
awareness
;
applied
to
marketing
contexts
from
the
mid-20th
century
.
