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brand
noun
a
name
,
design
,
or
symbol
that
identifies
a
product
or
company
and
makes
it
different
from
others
•
Everyone
recognizes
the
Coca-Cola
brand
by
its
red
label
.
Everyone
recognizes
the
Coca-Cola
brand
by
its
red
label
.
•
The
company
is
investing
heavily
to
make
its
brand
more
appealing
to
teenagers
.
The
company
is
investing
heavily
to
make
its
brand
more
appealing
to
teenagers
.
From
Old
English
‘
brand
’
meaning
‘
torch
’
or
‘
burning
piece
of
wood
’,
later
extended
to
‘
mark
made
by
burning
’
and
then
to
‘
trademark
’.
noun
a
mark
burned
into
the
skin
of
an
animal
or
person
to
show
ownership
,
identity
,
or
punishment
•
Each
ranch
has
its
own
unique
brand
to
identify
its
cattle
.
Each
ranch
has
its
own
unique
brand
to
identify
its
cattle
.
•
The
old
cowboy
showed
the
faded
brand
on
the
steer
’
s
flank
.
The
old
cowboy
showed
the
faded
brand
on
the
steer
’
s
flank
.
Sense
extended
from
the
action
of
burning
with
a
‘
brand
’ (
torch
)
to
the
resulting
mark
.
noun
a
particular
kind
,
style
,
or
variety
of
something
•
She
has
her
own
brand
of
humor
that
not
everyone
understands
.
She
has
her
own
brand
of
humor
that
not
everyone
understands
.
•
The
coach
encourages
a
fast
brand
of
basketball
.
The
coach
encourages
a
fast
brand
of
basketball
.
Figurative
extension
of
‘
brand
’
from
a
distinctive
mark
to
a
distinctive
kind
.
verb
to
create
or
promote
a
distinctive
name
,
image
,
or
identity
for
a
product
,
company
,
or
person
•
The
agency
will
brand
the
new
smartphone
as
eco-friendly
.
The
agency
will
brand
the
new
smartphone
as
eco-friendly
.
•
They
branded
the
festival
with
bold
colors
and
a
playful
font
.
They
branded
the
festival
with
bold
colors
and
a
playful
font
.
From
the
noun
sense
‘
brand
’
meaning
a
distinctive
mark
,
extended
to
the
act
of
creating
such
an
identity
in
marketing
.
verb
to
mark
an
animal
,
object
,
or
person
by
burning
a
design
into
the
skin
•
The
ranchers
brand
their
calves
in
spring
.
The
ranchers
brand
their
calves
in
spring
.
•
Centuries
ago
,
criminals
were
branded
on
the
hand
.
Centuries
ago
,
criminals
were
branded
on
the
hand
.
Old
practice
of
burning
ownership
marks
with
a
‘
brand
’ (
torch
)
on
livestock
and
criminals
.
