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conversion
noun
in
rugby
or
American
football
,
an
additional
kick
or
play
after
a
try
or
touchdown
that
can
add
extra
points
•
The
crowd
held
its
breath
during
the
last-minute
conversion
attempt
.
The
crowd
held
its
breath
during
the
last-minute
conversion
attempt
.
•
Her
perfect
record
of
conversions
won
the
team
many
games
this
season
.
Her
perfect
record
of
conversions
won
the
team
many
games
this
season
.
sporting
use
recorded
since
late
19th
century
,
referring
to
‘
converting
’
a
try
into
additional
points
noun
the
act
or
process
of
changing
something
from
one
form
,
use
,
or
system
into
another
•
The
conversion
of
the
old
factory
into
bright
loft
apartments
took
two
years
.
The
conversion
of
the
old
factory
into
bright
loft
apartments
took
two
years
.
•
He
used
an
online
tool
for
the
conversion
from
Celsius
to
Fahrenheit
before
booking
the
ski
trip
.
He
used
an
online
tool
for
the
conversion
from
Celsius
to
Fahrenheit
before
booking
the
ski
trip
.
from
Latin
conversio
“
a
turning
around
”,
from
convertere
“
to
turn
around
”
noun
a
profound
change
in
someone
’
s
religious
beliefs
,
especially
adopting
a
new
faith
•
After
months
of
study
,
Maya
’
s
conversion
to
Buddhism
felt
completely
natural
.
After
months
of
study
,
Maya
’
s
conversion
to
Buddhism
felt
completely
natural
.
•
The
ceremony
marked
his
formal
conversion
to
Catholicism
.
The
ceremony
marked
his
formal
conversion
to
Catholicism
.
same
Latin
root
as
general
sense
,
used
in
Christian
Latin
to
mean
‘
turning
to
God
’
noun
in
digital
marketing
,
a
measurable
action
—
such
as
a
purchase
or
sign-up
—
that
a
visitor
completes
,
showing
campaign
success
•
The
new
checkout
design
increased
the
store
’
s
conversion
rate
by
15
percent
.
The
new
checkout
design
increased
the
store
’
s
conversion
rate
by
15
percent
.
•
Offering
a
free
trial
can
drive
more
conversions
for
subscription
services
.
Offering
a
free
trial
can
drive
more
conversions
for
subscription
services
.
marketing
sense
developed
in
late
20th
century
from
earlier
business
idea
of
‘
converting
a
lead
’
